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A book by Michael Scott Cohen

So You Want to Sell Branded Merch

A Salesperson's Guide to Winning Clients and Growing Accounts

There's a lot of business out there. This book is about getting in front of the right people, asking better questions and delivering when they count on you.

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Planned for November 2026. Join the interest list today.

Michael Scott CohenCo-founder of Harper+Scott
Cover of So You Want to Sell Branded Merch by Michael Scott Cohen
Full-color paperback · 7 × 10 inches · 144 pages

21chapters grounded
in the work

16worksheets to
put it into practice

20AI prompts to adapt
to your day

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when it's ready.

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    From the first conversation to the next order

    Learn the business.
    Get better at earning it.

    For people entering merchandise sales and salespeople who want to sharpen their approach.

    01

    Earn the meeting

    Find a useful opening, reach the right person and follow up when the timing isn't right.

    02

    Understand the assignment

    Ask what the client wants to accomplish before recommending what to put in someone's hands.

    03

    Make the work add up

    Present your ideas, price the whole order and decide which RFPs deserve your time.

    04

    Deliver and earn the next order

    Work with suppliers, stay ahead of problems and keep showing up for the relationship.

    The stories behind the lessons

    My first big order?
    20,000 apples.

    One of my early projects sent me looking for 20,000 Granny Smith apples. That story is in the book, alongside the everyday work of making calls, following up, understanding the assignment and keeping your word.

    I wanted to put the lessons I've learned into something a salesperson could actually use.

    Michael Scott Cohen

    For sales leaders

    Give your team a book
    they can put to work.

    Welcome a new salesperson. Read a chapter together. Work through an exercise using a real opportunity.

    Signed company copies

    $24.99 per book · 25 or more

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